Phineas Taylor Barnum was an American showman, businessman, and entertainer, remembered for promoting celebrated hoaxes and for founding the circus that became the Ringling Bros. and Barnum & Bailey Circus.
His successes may have made him the first "show business" millionaire.
Although Barnum was also an author, publisher, philanthropist, and for some time a politician, he said of himself, "I am a showman by profession... and all the gilding shall make nothing else of me," and his personal aims were "to put money in his own coffers".
Don't Mistake Your Vocation
Select The Right Location
Whatever You Do, Do It With All Your Might
Use The Best Tools
Don't Get Above Your Business
Learn Something Useful
Let Hope Predominate, But Be Not Too Visionary
Do Not Scatter Your Powers
Read The Newspapers
Beware Of "Outside Operations"
Don't Indorse Without Security
Advertise Your Business
'Don't Read The Other Side'
Be Polite and Kind To Your Customers
Preserve Your Integrity
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